Créer des liens nationaux
Crafty RamenFondé en 2017 par Jared et Miki Farrell à Guelph, ON, Crafty Ramen a commencé en tant que magasin de ramen aspirant à vouloir servir 100 bols par jour de nouilles faites à la main de haute qualité. C’est avec dévouement et innovation que Crafty Ramen c’est transformé en restaurent traditionnel à un commerce multicanal, offrant des options d’abonnements directes aux clients et en générant des partenariats avec plus de 100 supermarchés locaux. Pendant la pandémie, Crafty Ramen c’est tourné vers un modèle de commerce électronique et à lancer un nouveau format de ramen surgelés que les consommateurs peuvent déguster dans le confort de leur foyer.
Une expansion visionnaire
Crafty Ramen’s vision and passion expanded beyond the local noodle shop to fill a gap in the ramen noodle market. They now offer
frozen restaurant-quality ramen made with real, whole ingredients for consumers to enjoy at home in minutes.
In 2022, Crafty Ramen partnered with The Erb Group to scale their unique frozen ramen product. The company experienced remarkable growth, expanding to 1,500 stores nationwide within the same year. Their partnerships with major retailers and awards earned for
best new products in the Canadian food market solidified their position as a leading provider of high-quality ramen across Canada's gourmet food market.
Créer des solutions logistiques personnalisées de chaînes du froid
The Erb Group's cold storage
(ECS) and transportation solutions have been vital in Crafty Ramen's journey to scale its operations and enter new markets. The collaboration between Crafty Ramen and The Erb Group revolves around the mutual goals of connecting communities with quality food, fostering innovation, and providing exceptional consumer products and services.
Espace de stockage limitée
Au fur et à mesure de son expansion, Crafty Ramen a dû relever le défi de trouver l'infrastructure et le soutien logistique nécessaires pour gérer efficacement les demandes de production et de distribution croissantes de sa nouvelle gamme de produits surgelés.
The primary challenge Crafty Ramen faced was the constraint of limited freezer space. "We only had one walk-in freezer, and our freezer doesn't even fit a pallet out the door," shared Crafty Ramen's Sales and Logistics Director, Adam Kennedy.
This space constraint made it difficult to store and manage their growing inventory. However, with Erb's support, Crafty Ramen efficiently overcame these obstacles. Erb's assistance extended to allowing Crafty Ramen to assemble their pallets within the Erb facility, thereby ensuring seamless cold storage logistics solutions.
Initially storing just one or two pallets at Erb's facility, Crafty Ramen's demand has now surged. As their popularity grew, they expanded to occupy 35 to 40 pallets, with expectations to reach 72 pallets by summer. In addition to
ECS ils devaient s'assurer que leurs produits étaient transportés et stockés efficacement afin de préserver leur fraîcheur et leur qualité, de leur cuisine à la table de leurs consommateurs.
maintain freshness and quality from their kitchen to their consumers’ tables.
Lancement dans les plus grands détaillants
Introducing their products in major retailers like Walmart presented further logistical complexities. Throughout the process of launching a new product with a bigger retailer, The Erb Group provided invaluable advice on navigating the complexities of larger retailer partnerships. With specialized experts in every aspect of the cold chain, Erb offers a cool advantage in navigating the different policies and nuances associated with working with various intermediaries.
"When we were launching Walmart, the overflow of information (The Erb Group) team was able to give us...was tremendous," remarked Adam. This support played a crucial role in Crafty Ramen's successful product launch and ongoing operations as they scale up to Walmart stores nationwide.
Erb's readiness helped Crafty Ramen sidestep potential setbacks, ensuring a seamless launch and bolstering Crafty Ramen's confidence in Erb's reliability and dedication to excellence in the cold chain domain.
Un partenariat facile
Lorsqu'on lui demande
ce qui fait un bon transporteur, Crafty Ramen appreciated Erb's
l'approche proactive d'Erb pour trouver des solutions et travailler en équipe. « Le Groupe Erb nous a vraiment aidés tout au long de notre parcours » and working as a team. "The Erb Group has really helped us along our journey." By providing reliable storage, transportation, and expert guidance, Erb has enabled Crafty Ramen to scale successfully and confidently expand its product reach.
"It's like I am talking to an extended arm of Crafty Ramen," said Adam, highlighting the seamless integration and support provided by our team. This successful partnership underscores the impact of collaboration in achieving business growth and operational excellence.
Quelle est la prochaine étape pour Crafty Ramen?
Staying true to its craft, Crafty Ramen's commitment to quality and community is a top priority as it continues to grow. Its frozen products have made a significant impact in Canadian wholesalers' frozen aisles, being available in various locations ranging from small independent grocers to partnerships with major retailers such as Sobeys, Loblaws, Metro, and
Walmart.
Today, with the strategic support of The Erb Group's cold chain solutions, Crafty has supplied ramen to approximately 1,500 stores (and counting) across the country, reflecting the immaculate growth the small business has experienced in just the past two years.
"Our collaboration with Crafty Ramen has been truly rewarding," a déclaré Barbara Lis, notre responsable du développement commercial.
Our shared dedication to quality and innovation has strengthened our partnership and driven growth and success for both teams. Together, we've achieved remarkable success, and we eagerly anticipate many more years of cool collaborations and shared aspirations for growth,” a partagé Barbara.
Crafty Ramen's growth trajectory includes launching new product lines and expanding into new domestic and international markets. With plans to expand into the U.S. market in 2025, Crafty Ramen's partnership with The Erb Group will play a crucial role in supporting its operational needs and facilitating its growth initiatives. Erb looks forward to continuing to
à collaborer à des solutions créatives avec l'équipe de Crafty et d'apporter leur expérience des ramens dans un magasin près de chez vous !
Prêt à rationaliser votre logistique de la chaîne du froid et à faire passer votre entreprise à la vitesse supérieure ? Contactez
sales@erbgroup.com. dès maintenant ! Avec plus de 65 ans d'expertise, Le Groupe Erb peut concevoir une solution complète pour répondre à vos besoins spécifiques.
Portail Client 
EN 
Today, with the strategic support of The Erb Group's cold chain solutions, Crafty has supplied ramen to approximately 1,500 stores (and counting) across the country, reflecting the immaculate growth the small business has experienced in just the past two years.
