{"id":2476,"date":"2023-02-03T09:54:42","date_gmt":"2023-02-03T14:54:42","guid":{"rendered":"https:\/\/erbgroup.com\/?p=2476"},"modified":"2023-03-20T14:52:05","modified_gmt":"2023-03-20T19:52:05","slug":"pet-food-logistics-partnership-between-farmly-canine-and-the-erb-group-of-companies","status":"publish","type":"post","link":"https:\/\/erbgroup.com\/fr\/pet-food-logistics-partnership-between-farmly-canine-and-the-erb-group-of-companies\/","title":{"rendered":"La logistique de la nourriture pour animaux de compagnie : le partenariat conclu entre Farmly Canine et le groupe d\u2019entreprises Erb"},"content":{"rendered":"

Depuis quelques ann\u00e9es, le march\u00e9 de la nourriture pour animaux de compagnie est en pleine croissance. En fait, selon le gouvernement du Canada<\/a>, retail sales of pet food in Canada have increased 5.8% from $3.4\u00a0billion in 2016 to $4.2\u00a0billion in 2020 and is expected to increase in CAGR by a further 4.9%, attaining $5.3\u00a0billion by 2025. Dog food specifically continues to be the largest pet food category holding 65.4% of the market share in 2020.<\/p>\n

Farmly Canine<\/a>, une entreprise canadienne, change la fa\u00e7on dont les propri\u00e9taires de chiens nourrissent leurs animaux gr\u00e2ce aux galettes pr\u00e9fabriqu\u00e9es qui vont du r\u00e9frig\u00e9rateur directement dans la bouche du chien. De ce fait, elle a \u00e9limin\u00e9 le besoin de gamelles, de cuill\u00e8res, de temps de pr\u00e9paration et de lavage d\u2019ustensiles pour les propri\u00e9taires de chiens. Comme les ingr\u00e9dients sont souvent achet\u00e9s localement, cette entreprise \u00e9limine le besoin d\u2019agents de conservation et de certains processus de traitement associ\u00e9s \u00e0 la fabrication de la nourriture pour chiens.<\/p>\n

Depuis l\u2019acquisition de cette entreprise en 2017, le chef de la direction, Rob Colquhoun, connaissait d\u00e9j\u00e0 la client\u00e8le de Colborne, en Ontario. Et puisqu\u2019il \u00e9tait lui-m\u00eame bas\u00e9 \u00e0 Scarborough, il a d\u00e9cid\u00e9 de tourner ses efforts vers la refonte de son image de marque et la recherche de d\u00e9taillants locaux situ\u00e9s dans le Grand Toronto. En 2020, ses affaires ont connu un franc succ\u00e8s. Alors, son besoin de revoir la logistique commen\u00e7ait \u00e0 se faire sentir.<\/p>\n

Hausse de la demande<\/strong><\/p>\n

\u00ab Personnellement, je voyageais \u00e0 Guelph, Oakville, Cobourg, et dans diverses autres r\u00e9gions rurales. Au d\u00e9but, je cherchais \u00e0 faire fructifier les entreprises de transport gr\u00e2ce \u00e0 mes activit\u00e9s commerciales. Par contre, ce n\u2019\u00e9tait pas viable. Les r\u00e9gions rurales demandaient l\u2019achat en vrac direct, tandis que je travaillais \u00e0 la transition de mon entreprise vers le mod\u00e8le en r\u00e9seau. Encore une fois, ce n\u2019\u00e9tait pas viable pour moi en tant que propri\u00e9taire d\u2019une petite entreprise. Je devais chercher un transporteur, et puisque je ne connaissais absolument rien \u00e0 la logistique, j\u2019ai commenc\u00e9 \u00e0 me renseigner sur mes options. Au d\u00e9but, j\u2019ai cru avoir besoin de services de chargements partiels. Par contre, quand j\u2019ai contact\u00e9 des transporteurs comme le Groupe Erb, j\u2019ai pu en apprendre plus sur les services qui r\u00e9pondaient \u00e0 mes besoins \u00bb, explique Rob<\/p>\n

En septembre 2020, Farmly a r\u00e9ussi \u00e0 conclure un partenariat avec le Groupe Erb dans le cadre de son service de Livraison \u00e0 domicile.<\/a> . Cette entreprise n\u2019avait pas une demande d\u2019inventaire qui n\u00e9cessitait un groupe entier de palettes, mais plut\u00f4t une petite entreprise de transport situ\u00e9e en Ontario pour livrer les marchandises aux d\u00e9taillants. Pendant la pand\u00e9mie, cette entreprise a particip\u00e9 bri\u00e8vement \u00e0 la plateforme de commerce \u00e9lectronique du Groupe Erb, qui s\u2019appelait Erban Marketplace, notamment pour toucher des revenus en des temps de pr\u00e9carit\u00e9. Depuis lors, Erb a ferm\u00e9 cette plateforme, mais Farmly Canine est toujours en pleine croissance gr\u00e2ce \u00e0 la demande de ses d\u00e9taillants. En fait, depuis d\u00e9cembre 2021<\/a> le plus grand nombre d\u2019animaleries et de boutiques pour animaux au pays se trouvent en Ontario. Il y avait environ 776 boutiques dans cette province la plus peupl\u00e9e du pays<\/a>. Le Qu\u00e9bec et la Colombie-Britannique arrivent en deuxi\u00e8me et troisi\u00e8me position, avec 506 et 347 boutiques, respectivement. Depuis mars 2022, Farmly vend ses articles dans 18 magasins de vente au d\u00e9tail. D\u2019ailleurs, cette entreprise compte prendre de l\u2019expansion, pour exploiter ses activit\u00e9s \u00e0 Ottawa, Barrie et Kingston, d\u2019ici la fin de l\u2019ann\u00e9e.<\/p>\n

R\u00e9orientation <\/strong><\/p>\n

\u00c0 l\u2019heure actuelle, le Groupe Erb prend en charge 40 % des livraisons de Farmly Canine. \u00ab En ce moment, je suis capable de g\u00e9rer les livraisons dans le Grand Toronto, alors que le Groupe Erb s\u2019occupe des livraisons partout ailleurs dans la province. En tant que propri\u00e9taire, je dois me concentrer actuellement sur la croissance de l\u2019entreprise par la promotion de la marque et sur l\u2019offre de services dans de nouveaux march\u00e9s. La demande est en forte hausse, et je d\u00e9teste refuser des clients. Gr\u00e2ce \u00e0 ce nouveau partenariat, mon entreprise peut atteindre de nouveaux march\u00e9s, cr\u00e9er un nouveau site Web, am\u00e9liorer le r\u00e9f\u00e9rencement naturel, r\u00e9pondre aux besoins des d\u00e9taillants locaux et enfin perfectionner son produit \u00bb, explique-t-il.<\/p>\n

Pr\u00e9sentement, Farmly \u00e9value ses opportunit\u00e9s de croissance sur le march\u00e9, entre autres pour livrer des chargements \u00e0 l\u2019Ouest canadien et exploiter des entrep\u00f4ts frigorifiques \u00e0 l\u2019avenir. Comme le Groupe Erb dispose d\u00e9j\u00e0 d\u2019entrep\u00f4ts frigorifiques<\/a> \u00e0 Kitchener, Baden, et au Qu\u00e9bec, Farmly Canine a une belle occasion de continuer ses services de livraison au fur et \u00e0 mesure de sa croissance.<\/p>\n

Selon Barbara Lis, superviseure des ventes chez Groupe Erb, \u00ab les petites entreprises comme Farmly sont essentielles \u00e0 notre \u00e9conomie. M\u00eame si Erb est une entreprise de grande envergure, nous travaillons avec des entreprises de toutes les tailles. Pour un propri\u00e9taire d\u2019entreprise, embarquer dans une aventure de logistique pour la premi\u00e8re fois semble une t\u00e2che colossale. C\u2019est pour cette raison que nous commen\u00e7ons par une petite conversation pour les renseigner sur le processus et les solutions d\u00e8s le d\u00e9but. \u00bb<\/p>\n

Pour en apprendre davantage sur notre service de livraison \u00e0 domicile, appelez-nous au 1-800-665-COLD, ou demandez un devis d\u00e8s aujourd\u2019hui<\/a>!<\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

The pet food market has continued to rise year-over-year. 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