The Millennial Generation in the Trucking Industry
The Millennial Generation, or Generation “Y”, has the ability to shape and reshape the trucking industry as we know it. With their technology, innovative thinking, and brand new ideas, it’s interesting to imagine what the transportation industry will be like in the upcoming years.
Why is the millennial generation so important?
• In 2015, in Canada, the millennial generation, aged 18-34 made up 27% of the population
• They made up 37% of the labor force
• Only 25% of baby boomers ages 65+ are still in the workforce, and within the next few years that number will decrease and eventually disappear
• 75% of millennials obtain a post-secondary degree or diploma
Bridging the gap between millennials and other generations is crucial for this industry. It is possible that millennials have misconceptions about this industry, and think that a career in transportation is nothing more than just “driving a truck”. It’s crucial, now more than ever, to show them why they’re wrong. The trucking industry is one community, valuing loyalty and hard work. Demonstrating these values to millennials is a great opportunity to attract them and prove that the trucking industry might just surprise them.
Here at Erb, we are always looking for innovative ideas to further our organization, and we know that many other trucking companies are the same. This is another area millennials would use their full potential in, as they tend to be strategic thinkers and can get creative about what the industry could benefit from. Since millennials have grown up in a world of constant change, multi-tasking, and new technology, they could bring a new perspective into transportation, while working alongside some true trucking veterans.
The trucking industry needs loyal, committed employees, and millennials will provide this as time goes on. Once the industry catches the eye of the average millennial, it won’t matter what brought them here, what will matter is why they choose to stay.